
Australian entrepreneur Grant Steinberg has called on companies to embrace a broader view of commercialisation to take full advantage of Australia’s innovative capabilities.
“Commercialisation is about more than just turning IP (Intellectual Property) into products,” he said. “It’s about creating markets. Unless companies embrace that broader view of commercialisation, they are limiting their opportunities.”
Mr. Steinberg, who last year sold his company Groundhog Software to listed company DWS Limited (ASX: DWS), first entered the technology industry in the 1990s as one of the founders of Fusion Design.
As well as his business career, which started in 1984 when he established sailboard design firm Newave Marine Products, Mr. Steinberg studied industrial design full-time from 1991-1994 at the University of South Australia. In his final year of study, a project he worked on was selected to represent Australia at the MILIA new media conference in Cannes and also provided the catalyst for establishing Fusion Design with fellow students and co-founders.
Mr. Steinberg said although Australia was better at encouraging commercialisation now than in the 1990s, it was an area that would reward ongoing attention. “Under Steve Jobs, Apple epitomised the rewards of an excellent commercialisation process,” he said.
“Apple did not design the first MP3 player or the first mobile phone, but they did design brilliant products and delivered them with brilliant execution. If you think broadly about commercialisation, design and delivery are all part of the same process.”
To contact Grant Steinberg, email grant.steinberg@gmail.com.
For media assistance, call John Harris on 08 8431 4000 or email jharris@impress.com.au
Related News
- Conservation SA sounds alarm on nuclear dump lobbyists exposé Conservation SA CEO Craig WilkinsConservation SA is alarmed by revelations that “independent” advice for the Royal Commission that has recommended a nuclear waste dump ...
- Vision Crusaders set to Ride Like Crazy in Adelaide An Adelaide couple has launched a campaign to recruit as many as 200 cyclists who can raise more than $200,000 to fund research for the fight against cancer. Meri Griesbach and he...
- Winning project secrets revealed by AIPM in Adelaide The Australian Institute of Project Management (AIPM) hosts the annual Project Management Achievement Awards, recognising and celebrating the best of the best. For the State Winner...
- German Solar Car closes global loop in Australia An award-winning solar car that has travelled more than 26,500kms around the globe is now heading from Darwin down the Stuart Highway to finish its global circumnavigation in Hahnd...